Week 1: Sales & Marketing Fundamentals

• Introduction to Sales & Marketing: Key concepts, roles, and responsibilities

• Consumer Behavior & Market Research: Understanding customer needs and trends

• Branding & Positioning: Strategies for creating a strong market presence

Week 2: Sales Techniques & Digital Marketing

• Sales Strategies & Negotiation Skills: Persuasion, closing deals, and handling objections

• Digital Marketing & Social Media: Online advertising, SEO, and content marketing

• Customer Relationship Management (CRM): Building long-term client connections

Week 3: Business Development & Marketing Analytics

• Business Development & Lead Generation: Expanding market reach and prospecting

• Marketing Analytics & Performance Metrics: Measuring success and optimizing campaigns

• Pricing Strategies & Competitive Analysis: Setting prices and understanding market competition

Week 4: Practical Application & Final Assessment

• Sales Presentations & Pitching: Delivering compelling proposals

• Case Studies & Real-World Applications: Learning from successful marketing campaigns

• Capstone Project & Certification: Final assessment through a practical project

This course is designed to provide a strong foundation in sales and marketing, equipping learners with practical skills for business growth